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PharmaStrategies > Therapy Management

The Brand Advantaged Program uses DiseaseTrak to provide online Therapy Management to patients diagnosed with specific diseases who are being treated with specialty therapeutics.  PharmaStrategies works with your Medical Affairs and Marketing Teams to develop Patient Questionnaires that are specific to your product in the disease state.

Therapy Management is a distinct service that optimizes therapeutic outcomes for individual patients. These services can include the following:

• Monitoring and evaluating the patient’s response to therapy, including safety and effectiveness;

• Communicating essential information to the patient;

• Providing education and training designed to enhance patient understanding and appropriate use of medications; and

• Providing information to enhance patient adherence with therapeutic regimens.

The data collected from the Patient Questionnaires can provide you with valuable information for pre-Phase IV patient data and product marketing.  Therapy Management is an essential tool for increasing utilization through compliance and persistence.