PharmaStrategies > Life Cycle Extension Program

The PharmaStrategies Life Cycle Extension Program is a strategic initiative to properly position your product prior to generic competition. By capturing the generic market prior to a generic competitor product launch you are able to maintain most of your market share.

What if you could defend your Brand Product from imminent generic pressure and maintain most of your market share even after generic competition?
 
The PharmaStrategies Life Cycle Extension Program can do just that. Using proven tactics in combination with our proprietary program ensures your Brand maintains a true competitive advantage over generic competition while maximizing your Brand loyalty. In addition, the Life Cycle Extension Program results in Market Expansion due to the significant impact on Consumer Behavior.

From Pharmacy Times:
"The studies looked at the relationship between medication use and pharmacy benefit design. They found that lower member costs were associated with a notable improvement in medication-use persistency, as measured by how many times prescriptions were refilled, over a 6-month period. For example, patients with $10 co pays were 13% more likely to remain on their therapies, compared with patients with $25 copay. Those with copay of only $1 or no copay were 21% more likely than those who had to pay $25."
http://pharmacytimes.com/Article.cfm?Menu=1&ID=4285