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PharmaStrategies > Consumer Behavior

Extensive consumer research confirms that as co-payments increase, drug utilization decreases. Conversely, as co-payments decrease, drug utilization increases. The PharmaStrategies programs uses existing consumer behavior to improve the health and well-being of patients while increasing drug utilization.

From HealthCare Economist:
"Most economists believe that increasing the price of an item will decrease demand for the item. Health care is no different from any other good. If you increase the copayment or coinsurance rate, people will consume fewer medical services. The famous RAND Health Insurance Experiment (HIE) demonstrated that higher coinsurance rates discourage medical care consumption."
http://healthcare-economist.com/2007/02/16/increase-copays-and-increase-medical-spending/