PharmaStrategies > Brand Advantaged Program
Although there are many ways to advantage a Brand, very few are sustainable. The only way to guarantee results is by using proven strategies and measuring performance. The goal is to effectively increase product utilization while improving the health of the patient.
What if Your Brand Had a Significant Competitive Advantage?
The PharmaStrategies Brand Advantaged Program creates a sustainable competitive advantage. We use our Therapy Management program in conjunction with selective Specialty Pharmacy distribution to initially maximize program performance. By implementing our proprietary strategy we are able to have a significant impact on new scripts and increased utilization by existing patients. Further, by impacting patient demographics, we are able to create Market Expansion.
From Managed Care Magazine:
"When the co-payment goes over $10, dramatic changes ensue. 'If maintenance Medications wind up at $25 plus – is where a lot are heading – you see 50% drops in adherence after two or three months. They spend a significant amount a month, and pretty soon, that drives utilization down.'"
http://www.managedcaremag.com/archives/9908/9908.pharmcopay.html
From Pharmacy Times:
"Staying on maintenance medications helps keep members healthy."
http://pharmacytimes.com/Article.cfm?Menu=1&ID=4285
From New York Times:
"Now Tier 4 is also showing up in insurance that people buy on their own or acquire through employers, said Dan Mendelson of Avalere Health, a research organization in Washington. It is the fastest-growing segment in private insurance, Mr. Mendelson said. Five years ago it was virtually nonexistent in private plans, he said. Now 10 percent of them have Tier 4 drug categories."
http://www.nytimes.com/2008/04/14/us/14drug.html?_r=1&hp&oref=slogins
